Archive - Startup Corner

June 2025

Startup Corner #20: On timing, and why “Now” actually matters

What I think founders are really being asked when someone asks: “Why now?”

Jun 30 •

Startup Corner #19: A Sanity Check for Your Pitch Deck

How can you think intuitively about your presentation?

Jun 23 •

Startup Corner #18: Think You’re Ready to Build? Fill This Out First.

A founder’s guide to the best clarity exercise you’re not using yet

Jun 16 •

Startup Corner #17: What If Startup Ideas Were Just... Obvious?

Do most ideas look like ideas at first?

Jun 9 •

Startup Corner #16: 5 Frameworks to Size Your Market Like a Builder

Forget hand-waving. Here’s how to actually estimate the market you’re building into

Jun 2 •

May 2025

Startup Corner #15: Notion is a thesis

Lessons from the quiet conviction behind how Notion builds, works, and sees the world

May 26 •

Startup Corner #14: Search is dying, but discovery isn’t

AI isn’t just changing how people search — it’s changing how they decide. That’s a massive opportunity.

May 19 •

Startup Corner #13: Startups that only need you once

What happens when the entire business of a startup depends on showing up at the exact right moment

May 12 •

Startup Corner #12: Understanding Customers

How great startups get closer to what people actually need

May 5 •

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